VISA Fest Track

Mobile wallet payments in Portugal are 23% below the European average. VISA needed to boost adoption of this habit in everyday life.

During Lisbon’s busiest time — the Santos Populares festival — when traveling by car, Uber, or taxi is nearly impossible, VISA leveraged the natural use of the metro.

That’s how Visa Fest Track was born: a partnership with Lisbon Metro offering rides for just €0.01, with one catch: payment had to be made directly at the validator using the mobile wallet.